Real Solutions to bring tourists back to Victoria

A Matt Guy Liberals and Nationals Government is committed to growing new tourism markets to bring more visitors back to the heart of our city, and our regional centres.

Be it mountains, valleys, rivers, state parks and coastlines, Victoria has so much to offer, and yet for a long time visitors haven’t been able to experience it for themselves. We want to bring more people back.

That’s why, under our Real Solutions Plan, we’ll establish an Aviation Attraction Package, to be matched by industry, to support the return of international flights to Tullamarine and Avalon Airports, as well as attract flights to regional Victorian airports. Victoria is already behind other states in aviation attraction.

From the Melbourne CBD, Great Ocean Road, the Grampians, Wilsons Promontory, the Murray region and beyond, our plan will help to ensure Victoria is positioned competitively in a hotly contested national and international tourism market.

The Liberals and Nationals will also set up a $6 million fund to support 48 regional Councils to make towns RV friendly. This can be achieved through initiatives such as installation of waste disposal points, providing allocated parking in close proximity to town centres and increased signage. In addition, the Caravan Industry Victoria will be supported to establish their next 10-year plan so they are well prepared for the future.

The tourism industry has supported 263,000 Victorian jobs and delivers a $32.5 billion benefit to our economy. This vital industry needs to be better supported so more visitors come back, more often.

Leader of the Liberal Party, Matt Guy, said these commitments build on our comprehensive plan to deliver Real Solutions to kickstart Victorian tourism and jobs again.

“We need people back, from both around the country and around the globe, but that starts with giving our tourism industry the confidence it needs to invest and grow,” Mr Guy said.

“Our comprehensive plan will get Victoria back to the top of bucket lists once again.”

Shadow Minister for Tourism, Cindy McLeish, said Victoria’s tourism workforce needed to be supported.

“The disappearance of working holiday makers, international students and major shifts in population after two years of lockdowns destroyed Victoria’s tourism industry,” Ms McLeish said.

“The Liberals and Nationals will deliver a new approach that encourages more visitors to stay, play and explore the cities and regions of our great state.”